Ogilvy's cross media campaign, evocatively titled 'I shouldn't be here', was launched on the 4 February with DRTV advertising across 15 channels, while a second wave of press advertising and direct mail went live on the 14 February.
Working on behalf of event management specialists Event Force, PRG Europe beamed three faces on to Battersea Power Station using a 12K PANI projector. Photographed at an angle and 'key stoned' so that the projected images appeared straight, the event ran for four hours to coincide with rush hour - ensuring the launch teaser got maximum exposure.
Chris Stephens, project manager at Event Force Ltd commented: "Having contacted PRG Europe, I found James Hall and the company to be very professional in their approach and quick to respond to any alterations to the brief. The staff on site were excellent and very flexible to any requests regarding the order of the images and the duration of the projection time. We were more than happy with the end result."
Meanwhile across the pond in the USA Production Resource Group (PRG) provided a complete lighting system and scenic services for the recent 2004 Billboard Music Awards in Las Vegas. All services provided by PRG came from the company's 200,000sqft, multi-service, local support centre.
Lighting designer Simon Miles specified a package that included Virtuoso and Obsession control consoles, MAC 2000 wash units, VL5s, VL5 Arcs, VL6Cs, VL1000s, VL2000 wash units, VL3000 spot units, Super Troupers, Lycian Starklites, ETC Pars, ETC Lekos, Kino Flos, MR16 strip lights, and a variety of other lighting equipment.
The set, designed by production designer Roy Bennett and art director Anne Brahic, featured dramatic artist entrance tunnels, steel and Plexiglas towers, and sweeping walls with internal lighting effects. The set design incorporated numerous mountings for Kino Flos and other lighting instruments.
PRG's lighting and scenic teams worked closely together in the delivery of the company's services. "We're very grateful Roy, Anne, and Miles gave us the opportunity to contribute multiple services to this production from our local Las Vegas facility," stated John Lobel, vice president of entertainment services for PRG. "We continue to expand and integrate our client support resources in Las Vegas to help our clients take advantage of the conveniences and efficiencies possible through our full service approach."
The Billboard Music Awards recognize each year's leading artists and songs as determined by their actual performance on Billboard's weekly ratings charts. This year's ceremony was held at the MGM Garden Grand Arena and was televised on the Fox television network.
(Sarah Rushton-Read)
