UK - Fast-growing Gloucester-based AV support company Production:av has wasted no time in adding Christie's new MicroTiles to its inventory. The Christie partner immediately ordered 25 of the new tiles after seeing them at this year's ISE Show in Amsterdam.

Started by MD Pete McCrea five years ago, Production:av provides technologies for the fixed installation and systems integration markets. The company is enjoying its best year ever - with turnover showing a 30% lift on the previous year.

According to Business Development Manager, Andy Cook, they are confident that the addition of the modular MicroTiles - which combines the strengths of both DLP and LED technology to produce spectacular brightness in a near seamless display - will take them to the next level.

"MicroTiles was one of the big talking points at the ISE Show and we were immediately sold on it," he said. "It is a high quality product and so it was important that we early adopt. In fact we want to move this into as many of our core market sectors as possible."

It will also span a wide portfolio, and Andy Cook sees MicroTiles as a solution for pharmaceutical presentations where precise detail is required, and the digital signage sector, where the small (408mm x 306mm) module sizes will give them design flexibility.

(Jim Evans)


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