Founded in 1974, KEC have been a pioneer in the Thai professional and consumer Audio field and have brought many well know international brands to Thai consumers over the years.
KEC foresees significant growth in Thailand's recording and broadcasting industry. This growth will ultimately require the support of quality audio equipment which KEC is positioned to offer. KEC's audio broadcasting group is divided into two subdivisions, each targeting different customer segments. Consumer Audio is focused on servicing the needs of individual consumer and small business users. The Kamol Pro Audio subdivision targets semi-pro and professional users.
KEC has built a solid network of over 100 provincial dealers across Thailand and 50 dealers in the capital Bangkok. KEC maintains a showroom and demonstration facility for all the product lines they distribute at their company headquarters in Mahachai Road, Bangkok.
"We believe that Proel products add nicely to our portfolio and that through our distribution network we can increase the brand awareness and sales of Proel across Thailand," commented Sira Hanbuntrong, general manager of KEC. "Proel have great products that are built to a high standard and are positioned with an affordable price. These factors will play a big part in helping us grow Proel in Thailand."
"KEC is a great company with an expansive network of distribution partners across Thailand," commented Simon Sinclair, Proel Group business development director. "This will help us more broadly cover all segments of the pro audio and MI businesses in Thailand than we have done in the past. We are really pleased to have them as part of the Proel team."
(Jim Evans)
