The company was looking to create an impressive entrance to the new flagship site, which boasts an imposing atrium. This has been provided with the first European installation of Christie's MicroTiles media display.
The installation was carried out by Lancashire-based Pure Audio Visual under the supervision of divisional director Alan Marshall.
"As the atrium was glazed on two sides this presented a conundrum," said Marshall. "Initially we considered projectors - but then I had a meeting with Joe Graziano, [Christie's market development manager for MicroTiles ] and he told me about this new product."
Ged Bithell, PZ Cussons' head of IT international and Chris Colesell, head of IT UK, attended a MicroTiles demonstration at Christie EMEA HQ in Wokingham - and this sealed the deal.
The display (which measures 3.5m x 1.2m) is optimised to enable a resolution of 4800 x 2048. This allows hi-def content with a stereo audio feed to be broadcast.
The content itself has been compiled by SPL, PZ Cussons' regular video production company, and Pure AV who have created graphics and edited the programme into a 30-minute rolling show (with the storyboard written by Alan Marshall himself).
He explains, "We have put an AMX system in to control the videowall and this allows the client to select templates in terms of background and choose stock content from a library of video players, import it and schedule it. There are three video servers feeding the system and a scaler with various inputs."
(Jim Evans)
