According to Innovason sales and marketing director, Xavier Pion, the timing for such a venture couldn't have been better. "All the pieces just seemed to fit together," said. "After ten excellent years handling L-Acoustics in the UK, Paul was looking for new challenges; on our side, we had just launched Eclipse, and were looking for a proactive partner in the UK to handle sales and technical support. As a sound engineer himself and having managed high end pro audio sales in the UK for a well known and respected brand for the last decade, Paul's knowledge of the UK market and the people in it is comprehensive to say the least. He is an ideal partner for Innovason in the UK."
Paul Nicholson adds, "I was looking for opportunities to support other high-end manufacturers but only by way of distribution, so it was a fortuitous set of circumstances that lead us to meet and agree very quickly on a strategy. It was clear from the very start that there was an immediate synergy of shared ideas and goals, so it was a very fluent and logical process to arrive at an agreement."
(Jim Evans)
