Steele previously served as the VP of sales for DuraLED and developed numerous national account relationships in his efforts to introduce LED technology to the sign industry. Steele will focus on pursuing major account opportunities for Super Vision's LED Border-Light and FlexLED products. Both product lines are LED alternatives for many traditional neon applications including perimeter building outline and backlit or illuminated channel letters.
Brett Kingstone, Super Vision's president and CEO said: "We are pleased to have someone of Richard's knowledge and calibre join our sign team. All of us at Super Vision look forward to supporting Richard and his clients with the best quality and service in the industry."
(Lee Baldock)