The new office is in the Makateb Business Centre, Abu Dhabi. "We chose Abu Dhabi because business for events and shows here is very strong and expanding at the moment, and we want to be where the buzz is," says Elie Battah, Robe's Middle East regional sales manager, who will be the main initial point of contact there.
Robe already has a strong presence in the UAE, but with the increasingly complexity of some of its products - like the Digital series - it has become important to have direct manufacturer contact with the clients, and easy access to all the facilities needed to set up training seminars and full technical demonstrations, together with the full back up of the Robe technical sales team, says the company.
(Jim Evans)
