Thus, they were able to present not only a new portfolio of ETL-certified, IP65 LED products but also the new Technical Support Team and established sales force. At the same time, well known Spanish lighting designer Ben Díaz, has been appointed SGM's new area manager for South America, and he will also be handling product training.
As a result, the SGM booth proved to be one of the hottest destinations at this premier expo. The show floor was permanently busy and they reported great interest in both the now-established G-Spot and new G-Profile (with framing shutters), billed as the world's first and only IP65-rated, maintenance free moving heads.
Also (literally) turning heads were the new P-2 and Q-2, compact versions of the big selling, high output and IP65-rated P-5 and Q-7 respectively.
SGM Lighting Inc. was able to reassure customers that it will hold stock of the entire new product range, as well as spare parts for fast delivery to the US market.
The US Technical Support Team will also be based in Florida and led by Matthew Huffman, who brings several years' experience in the entertainment lighting industry and in management.
SGM CEO Peter Johansen underlined his commitment to the US market by announcing that he will be steadily expanding the team going forward. "We are looking to hire industry professionals as we have many open positions, including sales managers, sales representatives, and customer service representatives." Candidates are invited to send in their resumes.
(Jim Evans)
