Shooting Partners and Anna Valley amalgamate
- Details
The two companies were subsidiaries of the Shooting Partners Group, which launched in 1989 as a camera-hire business and expanded to include AV technology, with the acquisition of Anna Valley in 2000. This announcement comes three years after the Shooting Partners Group underwent a management buyout and follows considerable business growth in existing and new markets. As well as establishing a new AV integration business unit and significantly increasing their rental business year-on-year, in 2017 the group also purchased live event specialists, Matrix UK Solutions which remains unaffected by this re-brand.
The decision to bring Shooting Partners into the Anna Valley stable is motivated by a number of factors, including the convergence of the audio-visual and broadcast sectors and the increasing use of professional camera equipment in the events and corporate markets.
Anna Valley will now offer an end-to-end, production-to-presentation service, providing the expertise and technology for innovative video projects.
“2019 marks our 30th year of operation in the video production and AV sectors,” says Anna Valley managing director Steve Jones. “The company has grown significantly over the last three decades and it’s appropriate for the brand to be updated to reflect our current state, future plans and changes in the market. We believe that combining our considerable video production expertise, knowledge and technology with our equally impressive capabilities in the audio-visual presentation industry will strengthen our position in the market and improve our ability to provide the very best video technology support in any sector.”
(Jim Evans)
