With the original line-up recently reunited, following the return of Robbie Williams, the hugely successful pop group are the latest names to support Hear the World, a global initiative launched by hearing system manufacturer Phonak, and will join stars like Jude Law, Elle Macpherson, Annie Lennox, Sting and Peter Gabriel.
As part of their support, each celebrity has been photographed by musician and campaign photographer Bryan Adams holding the Hear the World pose - with one hand cupped behind their ear to convey conscious hearing.
"Hearing is something that we rely on every day, even more so being musicians. To lend our support to this campaign is something we are really proud of and are grateful for a chance to play a part in raising awareness of the issue of hearing loss", Robbie Williams says on behalf of the band.
Hear the World is now one of the world's largest celebrity supported health campaigns. Currently more than 40 high-profile musicians, actors and models from across the globe are helping raise awareness for a problem which affects over 800mpeople worldwide.
Launched in 2006, Hear the World calls attention to the importance of taking care of your hearing, while highlighting the social and emotional impact of hearing loss and the solutions available for those who suffer. In the context of Hear the World, Phonak set up the Hear the World foundation, a non-profit organisation that is committed to improve the quality of life and promote equal opportunities for people with hearing loss globally. To achieve this, the Hear the World foundation provides financial funds, hearing aids and assistive listening technology.
(Jim Evans)
