Key professional practitioners working in the area of contemporary new media and the design and management of the public realm will present current practical experience, projects and research in the fields of art, architecture, urban studies and digital culture. The conference will examine the growing infrastructure of giant public screens and external moving image displays that are becoming a major aspect of city-centre entertainment, and the mediation of commercial and artistic applications. It will investigate the appropriate use of these urban screens and question their dominant use for commercial and marketing purposes, and the opportunities for smaller scale creative projects with more local resonance.
The event will explore the issue of how alternative cultural programmes can engage a wider audience and contribute to fuller interactive participation and broader community involvement. It will explore the role of creative media artists as key figures in the evolution of new concepts for art in the public realm and regeneration of the built environment, and the institutional response to this opportunity to add a new dimension to our cultural life.
The event takes place at the Lewis media Centre in London on 6 July. Bookings can be made online at the web address below.
(Lee Baldock)
