"In recent years the pro audio markets in the Middle East have changed greatly. In order to be able to continue to increase our market share with Electro-Voice we had to adapt our strategy. With a strong portfolio for all vertical markets - retail, installation and rental - and the new partnership with Venuetech, we are well-prepared to achieve our common objectives," comments Klaus Seitz, director sales export of Bosch Communications Systems.
"Venuetech will not just distribute our products. Their experienced team will help to build complete solutions for all kinds of projects, including consultation, design, supply and comprehensive service for all users of Electro-Voice."
"Having Electro-Voice as a new brand will satisfy our customers thanks to EV's large product portfolio that serves all demands and needs of the vertical markets. Our strategy solely revolves around full customer satisfaction in terms of delivering the right solution or product at reasonable prices in short time and of course after sales services like technical support and maintenance," says Nour Assafiri, executive business controller of Venuetech.
(Jim Evans)
