ACSP solution for landmark London billboard
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Consisting of six screens and stretching 72m in length, Storm Cromination London is situated at a prime location on Cromwell Road, the main artery running from Heathrow Airport into the capital. Its owner, media giant Clear Channel UK, digitised the original traditional series of billboards in the autumn of 2015 to offer brands dynamic, data-driven advertising opportunities at this unmissable site.
In the spring of 2016 Clear Channel UK approached ACSP with a desire to upgrade the site by adding a dynamic lighting scheme that would respond live to the dominant colou