Pathway to Prada
- Details
It begins on the exterior - or rather the absence of one: the entire 50ft along Rodeo Drive is open to the street, without a storefront or glass enclosure, inviting the public into the space. At night, an aluminium panel seals the store by rising from the ground. When open, an air curtain controls the interior temperature and repels environmental elements such as rain.
Plasma screens, both hanging and imbedded in stor