UK - During the summer an interactive campaign - 'Join the Party with Bacardi' - was launched in Dutch cinemas to promote the Bacardi drink. The advertisement was filmed in the Now & Wow Club in Rotterdam. The recognisable theme of girls and boys partying with Bacardi was used to accompany the additional storyline of the DJ wowing the girl.

VisualDMX was specified as controller for the DJ Booth which boasted an LED wall and thus the necessity of a Matrix controller with the versatility and strengths that are offered by Matrix Mania, the specialised Matrix controller within VisualDMX. Matrix Mania's ability to quickly adapt all inbuilt matrix patterns to the red, Bacardi-style colour theme proved very useful and saved the crew valuable time when programming on site, say the company. The LED and VisualDMX equipment was supplied by Amsterdam-based rental company, PartyTime.

(Lee Baldock)


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