"We are very excited about the WFOE designation for our Shanghai office and look forward to the many new opportunities it affords us," says Chris Conte, Electrosonic's VP of entertainment. "We can now expand and grow our partnerships with local product suppliers, fabricators and installers, which will enhance our efficiency on the ground."
Electrosonic's China operations will conduct business under the new legal name, Electrosonic Audio-Visual Technology (Shanghai) Co., Ltd. The office will continue to be led by Nancy Liu who heads the China sales and marketing efforts. Electrosonic also maintains a Hong Kong office for support and production.
Electrosonic has a number of recent high profile projects in China to its credit. The company played an extensive role in Expo 2010 Shanghai, which welcomed more than 70m visitors to its futuristic theme of Better City, Better Life. Electrosonic provided audio, video and show control systems for the China State Shipbuilding Pavilion, a mammoth, permanent structure exploring the country's maritime history and concepts for future floating cities and farms.
(Jim Evans)