The Wybron Mobile Light Lab is a 48ft pop-out-equipped trailer that features all of Wybron's leading products. Wybron president Keny Whitright had it custom-built after proving the popularity of the company's Mobile Showroom, which travelled the country in a rental trailer from 2009 through 2010.
Whitright chose a larger vehicle and tailored it to the feedback collected from visitors to the Mobile Showroom. He also decided to allow visitors to take the helm of their Mobile Light Lab experience.
Upon arriving at a host dealer, visitors will enter the Mobile Light Lab's reception area. There they'll be able to view the day's schedule, which will include educational presentations and refreshments, as well as learn how to get the most out of their experience. As a bonus, those who register will be entered to win an iPod Touch - one of two Wybron will be giving out each month - and complimentary copies of all of Wybron's iPhone apps.
Visitors will enter the main room of the Mobile Light Lab, which is much larger than that of the Mobile Showroom. Inside, six main stations - each featuring one of Wybron's products like the Cygnus VN200 and Coloram - line the walls. Each station features a fixture representative of one of Wybron's most popular product families, a flat-screen TV and an iPad.
"When we demonstrated products in the old Mobile Showroom, the set-up really didn't do the lights justice," said Jim Koza, regional sales representative for Wybron. "The new Mobile Light Lab's projection screen, and its larger size, will give visitors a better feel for exactly what our products can do."
(Jim Evans)
