The Mobile Showroom has become increasingly popular- with a record turnout during its last leg in Southern California - and presents a survey of Wybron's stable of products, including the new Cygnus LED Wash Light, in a environment more intimate than a trade show.
"The challenge of this industry is to actually get information to the people who will benefit from it," says Wybron CEO Keny Whitright. "A trade show is terrific, sure, but you're often lacking time to connect with all the folks you would like to.
"The educational component is an important one," continues Whitright. "You often see misuse or just plain overkill of lighting in churches or schools, and we want to provide some perspective for people in those markets."
The Mobile Showroom will continue with nearly two years of planned stops across North America, with the next being in New York.
(Jim Evans)
