Says Ted Taylor, chief operating officer of Arena Leisure's Racecourse Division: "The screens will mean that Folkestone, Lingfield Park and Royal Windsor racecourses will have at least one big screen at every meeting throughout the year. These are state-of-the-art products and mark the dawn of a new era in entertainment and information distribution at our racecourses. Customers will have a much improved race day experience, and be able to see the action no matter how far away it is and we can also considerably improve the promotional opportunities available to our race sponsors."
Barco's SLite 10 outdoor LED display has been installed at the Arena Leisure racecourse in Windsor. The display will provide fans with text message, statistics and live video footage, enhancing the spectators' overall entertainment experience during races. The 40sq.m SLite 10 display is a custom-built mobile LED solution installed on a trailer. The screen itself is mounted on a telescopic rotating pole that is able to rotate through 310°. This enables greater flexibility in the actual location of the truck, as the screen can be turned to face the audience it is addressing. It also gives Arena Leisure maximum flexibility for using the display at different racecourses.
With more than 15 new projects at sporting venues across Europe, America and China over the past six months, Barco's display solutions are fast becoming the industry standard throughout various high-profile sporting industries.
(Lee Baldock)
