"Quite simply, we had no alternative but to change our layout," comments Mike Blackman, managing director, Integrated Systems Events. "Even by taking the whole of Hall 7 at the back of the RAI, we would have sold out of space within a matter of weeks. With another 10 months to go before our 2009 event, we have acted quickly to ensure that all our exhibitors have plenty of opportunity to familiarise themselves with the new layout, and can prepare for it accordingly."
The new layout sees ISE abandoning the rearmost Halls 6 and 7 of the RAI. Instead, the show will occupy Halls 9, 10 and 11, which are at the front of the convention centre, close to the train station. These will be connected to the existing Halls 1-5 by the new Expo Foyer, a centrepiece walkway that is scheduled for completion later this year.
In addition, the two 'wings' of the show will be further connected by conference and seminar rooms - bringing the additional benefit of a more integrated education and exhibition space.
(Jim Evans)
