New Spanish role for Rivera at Yamaha
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After a long career as an engineer in the Spanish professional audio industry, Rivera joined Yamaha in 2003 as head of the service department in Madrid. There he was tasked with carrying out a major restructuring, making significant improvements to customer service levels.
"This is a time when the new, closer Europe requires new and innovative approaches to business," says Rivera. "In my new role I am determined that we will work hard as a team to enhance Yamaha's industry leadership in the Spanish and Portuguese professional audio markets."
"Manuel brings a fresh and dynamic leadership to our operations in Iberia," adds Nick Cook, European marketing director for Yamaha Commercial Audio. "His product skills have ben