The film sees Jennifer Lopez's return to the big screen in this romantic comedy co-starring Alex O'Loughlin.
Summit was asked by production company Premier PR to 'float' a double sided screen 4m in the air outside the cinema on the north east corner of Leicester Square. This allowed the crowds of fans waiting outside, gathered on both sides of the road, to clearly see all the red carpet action as celebrities and beautiful people rocked up for the screening.
Summit's team starred project manager Jay Call. He has worked on two previous events for Premier PR in Leicester Square, both which involved hanging a single sided LED screen in a similar floating fashion, with no visible lifting frame or support structure.
The procedure devised for this was to use an L-shaped ground support with the horizontal at the back at 7m high linked with two uprights and verticals at the front which were about 1m higher than the final trim height of the screen. A T-piece was attached over the tops of the verticals, with hoists run over that and then down to pick up the screen, which was usually achieved using the two points coming off the uprights.
For this project, Call decided to utilise one of Summit's SmarTmast 3s instead of the usual 30.5cm truss as the tower - making the width of the mast narrower than the screen. The cross piece of the SmarTmast was extended upwards with the addition of a 52cm section of truss on top, forming the T-piece, so the screens could be rigged back-to-back on both sides of this, then moved up into position and the Steeldeck positioned below.
When the screens were secured in position on the SmarTmast, the T-pieces were removed via a cherry picker, the Steeldeck was dressed, and there it was, hovering in the air.
The two 16 x 9ft screens were made from Barco OLite modules and were supplied by Creative Technology. The dressing and finishing was done by Starlight Design.
(Jim Evans)
