disguise xR powers Maserati MC20 launch
- Details
Italy - Luxury car manufacturer Maserati launched the MC20, the first super sports car of its Trident brand, in an event format powered by disguise xR.
Milan-based Feelrouge Worldwide Shows staged a two-day hybrid event held at the Autodromo di Modena race-track, and broadcast live around the world. The setting included a huge open-air, installation stage with 630 square meters of LED video screens on three different axes, which hosted a series of anamorphic visual effects and augmented and mixed reality content, powered by three disguise gx 2c media servers.
The visual narrative was complemented by a live performance, light show, sound system and original soundtrack. A fleet of 50 Maserati cars from across the years were showcased in the grandstand, creating an evocative drive-in theatre setting for over 500 live guests, accommodated in socially distanced sea