Heavyweight challenge for One Box Productions
- Details
The launch, to ERF’s dealer network and key customers, was particularly important because it is the first time ERF trucks have incorporated cabs developed by their parent company MAN. For One Box managing director David Langdon and his team, the challenge was to develop a show concept that would communicate the company’s heritage, the driver benefits of the new range and allow a large-scale product reveal. The solution was a dramatic AV presentation projected onto a 40ft high, 130-degree arc of drapes. This was delivered using Blitz Vision’s Suite P system and an array