Audio-Technica & SISME join forces in Italy
- Details
Following an extensive analysis of the Italian professional audio marketplace, Audio-Technica Europe's senior management team identified a need to establish a new approach in terms of distribution within a territory that, along with other Mediterranean countries, has been affected by issues such as the economic downturn.
Taking these issues along with the 'globalisation' of the European marketplace by large corporations and the cross-border activities of on-line retailers into account, a review of the business models that have survived for the past 30 years is now inevitable.
Both the Audio-Technica Europe and SISME management teams share a