Harrods gets the WOW Factor
- Details
Previews of the film were projected onto a series of floating Holo Screens - supplied by Danish company dnp through its UK distributor Paradigm Audio Visual - providing transparent suspended visualization, perfect for the theming of the windows. The whole idea had been the brainchild of WOW Factors' Mark Jones, who had demonstrated the Holo Screen technology to Al Fayed 12 months earlier.