Van Damme goes direct to dealer
- Details
Van Damme's marketing director Nigel May says: "This is one of those very rare occasions where both trade and suggested selling prices can be cut without compromising product quality. The cost savings achieved are being passed directly on to our dealers, which means that our Musician Series cables are now up to 40% cheaper."
As part of the re-organisation, the company has appointed Simon Christie to the position of account manager for the Musician Series and he will be liasing directly with the MI trade. Chr