Tarm delivers pharmaceutical spectacular
- Details
An oversize model of the product, suspended dead centre of the hall ceiling, floated high above the heads of over a thousand invited guests. The experience was enhanced by a soundtrack, specially commissioned by the company's advertising agency.
To close out the performance, the 'star' of the show (the oversize model) landed on a carpet of light, comprising thousands of laser beams - projected from every angle of the circular hall.
(Jim Evans)